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Article Title
Transforming Consumers’ Choices: The Role of Social Media Influencers in Shaping Purchasing Decision
Authored by
Neema. S
Research Centre of Management Studies, Nesamony Memorial Christian College, Marthandam, Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli – 627 012, Tamil Nadu, India.
C. L. Jeba Melvin
Department of Management Studies, Nesamony Memorial Christian College, Marthandam, Affiliated to Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli – 627 012, Tamil Nadu, India.