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Article Title
Virtual Influence and Material Aspirations: A Socio-digital Study of Hyper-consumerism in Kerala’s Non-Urban Populace
Authored by
Shyju Koodayil
PG & Research Department of Commerce, Government College Madappally, Kozhikode, Kerala, India.
MK. Sourav Manoharan
PG & Research Department of Commerce, Government College Madappally, Kozhikode, Kerala, India.
MV. Praveen
PG & Research Department of Commerce, Government College Madappally, Kozhikode, Kerala, India.
T. Vineethan
PG & Research Department of Commerce, Government College Madappally, Kozhikode, Kerala, India.