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Article Title
Cross-generational Analysis of Consumer Behaviour towards Convenience Foods: A Study of Convenience Foods in Kerala
Authored by
Raghi. T
Department of Rural Marketing Management, College of Co-operation, Banking and Management, Kerala Agricultural University, Thrissur, Kerala, India.
Ushadevi. K, N.
Department of Rural Marketing Management, College of Co-operation, Banking and Management, Kerala Agricultural University, Thrissur, Kerala, India.