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Article Title
AI-Powered Personalization in Nigerian E-commerce Businesses: Enhancing Customer Engagement and Conversion
Authored by
David Olanrewaju AKISANMI
Department of Marketing, Federal Cooperative College, Ibadan, Nigeria.
Rebecca Oluwakemi ALABI
Department of Public Relations, Advertising and Social Media, Suffolk University, United States.
Joshua Okechukwu EGWUATU
Department of Computer Science, University of Benin, Nigeria.
Vivian Claire OKEKE
Department of Media and Communication, Afe Babalola University, Ado-Ekiti, Nigeria.
Selasi AYITTEY
Department of Economics, Lingnan University, Hong Kong.
Nicholas Adoga ONMA
Department of Mass Communication, Ahmadu Bello University, Zaria, Nigeria.
Udochukwu Emmanuel CHUKWUMEZIE
Department of Mass Communication, University of Nigeria, Nsukka, Nigeria.