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Article Title
Digital Marketing Return on Investment (ROI) and Financial Performance in Nigeria SMEs
Authored by
David Olanrewaju, AKISANMI
Department of Marketing, Federal Cooperative College, Ibadan, Nigeria.
Oluwatosin Peter, AJAYI
African Industrial Internet Programme, African Leadership University, Mauritius.
Jide Sunday, OYEWOLE
Department of Accounting, Ekiti State University, Nigeria.
Oluwagbenga Joseph, ABUDU
Accounting Department, Caleb University, Nigeria.
Husseini Abalaka, FARUNA
Department of Business Administration, Salem University, Lokoja, Nigeria.
Ezine Thelma, ANIKE
Accounting Department, University of Nigeria, Nsukka, Nigeria.
Esther Ovansuana, OHIKHUEME
Access Bank Plc, Nigeria.