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Article Title
Building a Collective Brand: A Solution to Enhance the Quality and Value of ha Long Shrimp Floss Products in Quang Ninh
Authored by
Ma Thi Huong
Thai Nguyen University of Economics and Business Administration, Vietnam.
Be Hung Truong
Thai Nguyen University of Economics and Business Administration, Vietnam.
Tran Minh Hue
Ministry of Finance, Vietnam.
Nguyen Xuan Hoa
Hoang Huan Group Joint Stock Company, Vietnam.
Vu Quynh Nam
Thai Nguyen University of Economics and Business Administration, Vietnam.