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Article Title
Analysis of Viral Marketing, Celebrity Endorser, Brand Awareness, and E-WOM in Influencing Purchase Decisions
Authored by
Amalia Dwi Aprianasari
Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia.
Erny Rachmawati
Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia.
Wida Purwidianti
Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia.
Muchammad Agung Miftahuddin
Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia.