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Article Title
Evaluating Online Purchase Decisions on Shopee: E-Marketing, Price Perception, and E-WOM through the Lens of Consumer Attitude
Authored by
M. Oemar Firdaus
Management Department, Sekolah Tinggi Ilmu Ekonomi, Indonesia.
Suwitho
Management Department, Sekolah Tinggi Ilmu Ekonomi, Indonesia.
Prijati
Management Department, Sekolah Tinggi Ilmu Ekonomi, Indonesia.