Discussion on: Evaluating Online Purchase Decisions on Shopee: E-Marketing, Price Perception, and E-WOM through the Lens of Consumer Attitude

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Article Title

Evaluating Online Purchase Decisions on Shopee: E-Marketing, Price Perception, and E-WOM through the Lens of Consumer Attitude

Authored by

M. Oemar Firdaus
Management Department, Sekolah Tinggi Ilmu Ekonomi, Indonesia.

Suwitho
Management Department, Sekolah Tinggi Ilmu Ekonomi, Indonesia.

Prijati
Management Department, Sekolah Tinggi Ilmu Ekonomi, Indonesia.

DOI or Article Link

https://doi.org/10.9734/ajeba/2025/v25i61868

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