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Article Title
ICH and E-Commerce: Bridging Tradition and Modernity in Cultural and Creative Products
Authored by
Tong Wanju
E-commerce Consumption Research, College Students Innovation and Entrepreneurship Training Program Key Project, Jiangsu Province, China and School of Business, Huaiyin Institute of Technology, China.
Wang Zijuan
School of Business, Huaiyin Institute of Technology, China and E-commerce, College Students Innovation and Entrepreneurship Training Program General Project, China.
Tu Yijie
School of Business, Huaiyin Institute of Technology, China.