Discussion: Scholarly discussion on any scientific article is very important for the advancement of science. We strongly suggest all readers and authors to participate in such activities. Comment posting facility is available at the end of this page. Comment should meet the minimum standard of scientific discussion. Personal communication, personal attack, abusive language, etc are not allowed and comments will be moderated.
Article Title
Effect of Product Packaging on Consumer Buying Behavior: An Econometric Case Study of Jambo Drinking Water, Nyegezi Ward, Mwanza City, Tanzania
Authored by
Beatrice Masesa
Department of Human Resources, Procurement and Marketing, St. Augustine University of Tanzania, P. O. Box 307, Mwanza, Tanzania.
David Haruna Mrisho
Department of Public Relations and Advertising, St. Augustine University of Tanzania, P. O. BOX 307, Mwanza, Tanzania.
Laurent Masui
Department of Human Resources, Procurement and Marketing, St. Augustine University of Tanzania, P. O. Box 307, Mwanza, Tanzania.