Discussion on: Impact of Employer Branding on Talent Attraction and Employee Retention: Evidence from MSMEs in Jharkhand, India

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Article Title

Impact of Employer Branding on Talent Attraction and Employee Retention: Evidence from MSMEs in Jharkhand, India

Authored by

Supriya Toppo
Department of Commerce, St. Xavier’s College Ranchi, India.

Nikky Martha Murmu
Department of Commerce, St. Xavier’s College Ranchi, India.

Priyansi Bhengra
Department of Commerce, St. Xavier’s College Ranchi, India.

Akancha Xalxo
Department of Commerce, St. Xavier’s College Ranchi, India.

Shabnam Kandulna
Department of Commerce, St. Xavier’s College Ranchi, India.

Rose Ravina Ekka
Department of Commerce, St. Xavier’s College Ranchi, India.

Nisha Kumari
Department of Commerce, St. Xavier’s College Ranchi, India.

Prity Dungdung
Department of Commerce, St. Xavier’s College Ranchi, India.

Ankita Baghwar
Department of Commerce, St. Xavier’s College Ranchi, India.

Namrata Khalkho
Department of Commerce, St. Xavier’s College Ranchi, India.

Narendra Singh
Department of Commerce, St. Xavier’s College Ranchi, India.

Ajay Kumar
Department of Commerce, St. Xavier’s College Ranchi, India.

DOI or Article Link

https://doi.org/10.9734/ajeba/2026/v26i102407

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