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Article Title
Developing Agritourism Business-model Archetypes: A Multiple-case Study from Western Tamil Nadu, India
Authored by
Balaji Parasuraman
Department of Agricultural & Rural Management, Tamil Nadu Agricultural University, Coimbatore, India.
M. Prahadeeswaran
Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, India.
S. K. Rajkishore
Department of Renewable Energy Engineering, Tamil Nadu Agricultural University, Coimbatore, India.
S. Jayasuriya
Department of Agricultural & Rural Management, Tamil Nadu Agricultural University, Coimbatore, India.